Key Terms
Founded
2003 Initial slogan: "LinkedIn makes your professional network faster and more powerful." Users (as of early 2018): Over
Original character limit
140 characters Current character limit: 280 characters Primary use: Quickly and concisely reach an audience; focused mes
Open job postings (typical)
Around 3 million at any given time Primary use: Recruiting and finding talent; professional networking
First-degree connections
People you are directly connected with Second- degree connections: People connected to your first-degree connections (an
Apply button
Directs you to the company's own website to apply LinkedIn
Easy-Apply button
Uses your LinkedIn profile data to apply in approximately 5 seconds
Launched
2011 by Google Discontinued: 2019 Primary use: Social networking integrated with Google services, especially YouTube Use
STANDOUT FEATURE
Communities tool — brought users together around a shared theme (e.g., "home education in California") and allowed inter
Facebook at the same period
2.07 billion users. That gap explains why it was discontinued.