Key Terms
Definition
Seeing mistakes and feedback as opportunities to grow rather than as personal failures.
Function
Reinforces brand when following guidelines; conveys emotional meaning when brand guidelines don't apply. Color is a comm
Function of negative space
Prevents clutter; highlights important parts of the design. Simplicity is an asset, not a limitation.
General rule
Some visuals are for numbers; some are for showing relationships or words. Matching the visual type to the data type is
Feedback sources
Supervisors, peers, customers.
Common feedback forms
"I don't like this." / "I don't understand this." / "This doesn't match our message."
After the conversation
Request examples of what they consider a good visual. Stay curious until you understand how they reached their opinion —
Application
Criticism is about something you did, not who you are. You can't change who you are; you can change what you do.
Tools
Behavior tracking (did they do what you asked?), surveys.
Measurement
If you asked customers to change their passwords, how many did? If the message is about strategy or engagement (no singl
B-ROLL
Supporting action footage layered over interview audio; not the interview itself. The visual content that plays while a
DSLR
Digital single lens reflex camera. Adequate for high-quality digital video production.
DOLLY
Wheels attached to a tripod; enables rolling camera movement.
MONOPOD
Single-legged camera stabilizer; more mobile than a tripod; fits into tighter spaces.
AMBIENT NOISE
The background sound native to a room (HVAC, soft audio, etc.). Capture 5-10 seconds with no dialogue; used to fill edit