Key Terms
Data
Raw, unprocessed facts. The most fundamental form.
Definition (Ithaca College Library)
Direct or first-hand evidence about an event, object, or person.
Definition
Data about your organization derived from internal primary sources.
Who publishes internal data publicly
Publicly traded companies must file reports with the U.S. Securities and Exchange Commission (SEC).
Access
A key concept in social science research. Without access to a group or data set, your ability to conduct research is com
Anthropological analysis
Researcher links transactions, themes, recurrence, and tensions to stories and accounts of a culture. Bias must be ackno
Sociological analysis
Quantitative; uses categories, variables, and statistical methods. Surveys are the primary tool.
Likert scale
A rating scale used in surveys. Example: 1 = extremely dissatisfied, 7 = extremely satisfied.
Useful platforms for survey data
Qualtrics, SurveyMonkey.
Cell
The area where you enter data. Row: cells aligned horizontally.
Column
Cells aligned vertically. Worksheet: a single page within a workbook; represented by a tab.
File extensions
.xlsx (current); .xls (pre-2003 versions).
How to apply
Click the Comma Style button in the Number group in the ribbon.
How to format cells
1. Highlight the target cells.
What it does
Automatically applies visual formatting (highlight, bold, strikethrough, font changes) to cells that meet a rule you def